Program Description:

Program Overview: The e-Commerce Professional program will provide learners with a deep understanding of business operations, online sales strategies and is able to use various platforms to conduct digital sales or conversions on a website. Learners will be exposed to a number of ways to gather and analyze data using web and social media tools such as Google Analytics, Tag Manager, Data Studio, Search Console, Trends, Facebook, YouTube and Twitter and Instagram Business Manager. This program will also provide learners with an overview of the current e-commerce landscape and examine platforms such as Shopify, Infusionsoft, WooCommerce, PayPal, WePay, and Stripe. What you will learn: Understand the field of e-commerce Manage e-commerce projects Enhance the user experience Describe e-marketing strategies Use digital analytics  Manage business operations Display professional work ethic